“What a great idea!” We hear it all the time. In 2008, two mothers of young children had an idea – to bring the park inside with equipment appropriate for infants, toddlers, and school aged children. The vision was a destination adults would enjoy almost as much as the kids. After a year of planning and more than three years in business the result has been a huge success! While an indoor playground is a simple concept, there is nothing simple about owning and operating your own business. With The Big Backyard franchise you receive our knowledge, experience, research, and the recipe for success in opening and operating your own children’s playground.
As a franchisee of The Big Backyard, you will be the proud owner of the coolest indoor playground in the neighborhood! Developed with a philosophy that centers on young children, we offer a unique experience that both children and adults will love. You will not find coin-operated video games, tickets redeemable for prizes, inflatables, or areas for parents that are separated from the play area. Rather, we provide the opportunity for children to run, climb, ride, slide, and burn off energy while also encouraging creative and imaginative play. All this in a safe, secure facility that allows parents to relax while their children have a blast playing!
While fun and appropriate for school aged children, The Big Backyard is committed to creating an environment suitable for children as young as one year old. This target market gives us two advantages. First, we create loyal customers when families have young children and can remain customers for many years. Second, it opens our market to stay-at-home parents or caregivers who want to provide social interaction and physical activity for their children during the day. While many other children’s businesses experience peak times on evenings and weekends, we spread out our busy times to include daytime hours. Census bureau statistics show a 15 percent increase in the number of stay-at-home moms over the past 10 years. These moms as well as stay-at-home dads and other caregivers need a place to go that is fun for the kids and enjoyable for them. The Big Backyard creates this environment.